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Free Publicity continued
...I ever dreamed possible. That was my "Brooklyn Bridge" venture.
Now! here's what I "perfected" as a result of "selling
the Brooklyn Bridge"....thousands and thousands of dollars worth of it!...using
Now, those five secrets alone can help you launch a new product, business or idea and get lots of free "ink" in newspapers, magazines, newsletters and, if you want it, radio and TV exposure. But this is just the tip of the iceberg. For example. . .
When Johnny Carson Called, I Discovered Yet Another
Right here, I'm going to reveal something very few people understand about "the domino effect of publicity". This secret can make you rich, so pay close attention.
When the people from the Johnny Carson Show called me out of the blue (I had not sent them anything), they told me it was because they saw a story about me and the Brooklyn Bridge in a small Midwestern town's newspaper.
You see, the secret is:
BIG publicity opportunities often come from small publicity.
THE BIGGIES -- The Tonight Show, Letterman, Today, USA TODAY, National Enquirer, etc. -- have staff members constantly scouring "little media" like small town newspapers, small town radio and TV shows, specialty magazines looking for the news, different or odd.
Now most people seeking publicity ignore all the "small" stuff.
Why bother with that, they ask? Who cares if some weekly newspaper in Podunk, Iowa writes about me? What good is that?
Johnny Carson gave TEN MINUTES of air time to talking about me and my Brooklyn Bridge deal. TEN MINUTES on The Tonight Show. Do you know what it would cost just to buy 10 minutes on that show? And to hire Carson or, today, Leno to do that commercial for you? Millions. You really CAN'T buy that kind of promotion. But you CAN get it free with publicity.
New Technology Makes What Was Time-Consuming And
Early on, as I perfected the parts of my System, I had to do everything the slow and hard way. News releases had to be typeset, taken to a printer, then put in envelopes, the envelopes addressed, postage bought and put on, and schlepped down to the post office. And, unfortunately, a lot of the news releases got screened out in the mailrooms and never got delivered into the hands of anybody who could do anything with them.
But new technology has changed all that.
First of all, there's desktop publishing. You've probably got a PC and some kind of simple word processing software. Well, with that, you can sit down and create a professional, attention-commanding news release (as well as the other "tools" I use and teach) in minutes.
When the occasion demands it, it's easy to personalize the individual releases. It's also easy to store it all and make small changes easily and instantly.
Second, the best thing for me since air: "broadcast FAX." This is perfect for the "publicity blitz". Get this: I can show you how to FAX a one page press release anywhere in the country for just 15 cents after 5 PM. That's cheap! No envelope, no copying, no postage. Zap. 15 cents. It's there in 30 seconds. But what's even more exciting (and profitable) is that it's just as easy to FAX 1,000 of them as it is to FAX just 1. No more work. You can "blast out" 100, 500 or 1,000 of the press releases to 100, 500 or 1,000 different contacts all at one time, instantly, with the push of a button or a phone call. You don't even do the FAXing - it's done for you.
It's dirt cheap.
Does it work?
A broadcast-FAXed news release is what got me a TWO PAGE ARTICLE, IN COLOR, IN FORBES MAGAZINE.
If I bought two pages of advertising in Forbes, I'd pay between $50,000 and $75,000.
I paid fifteen cents.
Which price do you like better: $75,000 or 15 cents?
For $100.00, just $100.00, I -- you -- can conduct an instant publicity blitz to 700 selected media contacts.
This is a great, cheap way to "test" a new idea, story, product or 'pitch'. This is a great way to respond to a very timely event, to link yourself to what's going on in the news. And, if only ONE out of the 100 contacts choose to do something with you, that'll get you exposure ("advertising") to thousands or tens of thousands or maybe hundreds of thousands of people....and bring lots of buyers running to you via your toll-free 800 number, recorded message, address or whatever. All for a hundred bucks!
If you go out and buy advertising, what can you get for a hundred bucks?